About.
DRIVING INNOVATIVE MARKETING.
“Everything You Can Imagine Is Real.” — Pablo Picasso
I am an accomplished, self-starting marketing professional holding a track record of achievement growing product awareness and developing integrated campaigns within volatile, rapidly-evolving markets. I am an innovative and energetic strategist with nine years of experience growing product awareness and developing integrated campaigns in volatile, rapidly-evolving markets. I’m an intuitive leader with demonstrated acute business acumen and expertise in utilizing digital media, emerging technologies, and cultural trends to exceed performance targets and stimulate long-term business growth.
I have the keen ability to promote and leverage cross-functional skills to develop and execute marketing strategies that leverage a company’s media assets to increase awareness and drive revenue streams. I assess challenges and implement solutions that generate strong returns, expand brand visibility, and customer loyalty.
Armed with extensive experiences and an innate knowledge of modern marketing operations and strategies, I am poised to make meaningful contributions to the growth of an organization.
My Strengths Include:
- Brand seeding and market positioning
- Digital marketing and social media techniques
- Team mentoring and empowerment
- New pipelines, customer / user acquisitions, and market penetration opportunities
- Developing and launching promotional campaigns
I attended DePaul University, graduating in 2016 and received my Bachelor’s of Science in Marketing. I look to expand my knowledge in the fields of marketing, communications, management and real estate in order to become better qualified and reach my desired success. I am proficient in Microsoft Excel, PowerPoint, Word, Outlook, Front-Page, Access, Publisher, Adobe Dreamweaver, Adobe Photoshop, and both CSS and HTML web design.
Work.
TRANSFORMING BRANDS DIGITALLY.
Senior Alliance Marketing Associate | ZS Associates
April 2022 – Present
- Drive business growth by creating co-marketing strategies and compelling messaging in collaboration with Fortune 500 partners, acquisitions, and start-up investments while promoting joint solutions to leads and existing clients.
- Secure 500+ net-new prospects quarterly through joint events to grow the customer base and strengthen the pipeline.
- Design and execute marketing campaigns across pharmaceuticals, biotechnology, healthcare, supply chain, and R&D sectors to uplift industry visibility and achieve a 15%–20% attendance rate for webinars and hosted events.
- Hit and achieve 1M+ quarterly impressions on social and web content.
- Attribute marketing efforts to an annual $4.18M in pipeline revenue by leading lead-generation efforts through outbound marketing campaigns, webinars, joint events, and strategic alliance partnerships.
- Augment unique website visitors by 200% and page views by 150% while maintaining a 20% bounce rate through content updates, backlinking, and thought leadership content, such as webinars, case studies, and partnership briefs.
Founder | Brandstartr, LLC
January 2017 – Present
- Manage branding projects for multiple clients on a flexible basis as part of a side venture, creating tailored WordPress websites, digital assets, and cohesive brand imagery using the Adobe Creative Suite.
- Establish and maintain strong client relationships by implementing digital marketing campaigns leveraging HubSpot (email marketing and lead capture) and Canva (social media content).
Real Estate Broker | @Properties
September 2023 – Present
- Nick Skoubis joins @properties Christie’s International Real Estate as a broker, bringing 10+ years of marketing experience in a multitude of different business arenas, which only further enhances his capabilities in the real estate market. Nick’s parents are both seasoned experts in the real estate field, being a Real Estate Broker (mother) and Real Estate Attorney (father). Nick has a strong knowledge of the Northwest and West Chicago Suburbs that he is excited to provide his prospective clients with. Helping clients with new home purchase, selling their existing home, or looking to lease.
Senior Marketing Specialist | Computer Aided Technology (Now GoEngineer)
October 2020 – April 2022
- Executed marketing and nurture campaigns, along with digital strategies, for SaaS products offered as cloud software solutions and desktop applications, exceeding marketing qualified lead generation goals by 28%.
- Managed the webinar schedule, developed the introductory script by working closely with the technical team to determine topics for the company’s virtual conference.
- Designed a new marketing campaign framework in close collaboration with the technical team, which:
- Utilized inbound and outbound marketing strategies that increased click-through-rate (CTR) by 15% and reduced website bounce rates by 3%.
- Increased trial downloads by 8% quarterly and demo requests by 25% annually.
- Utilized inbound and outbound marketing strategies that increased click-through-rate (CTR) by 15% and reduced website bounce rates by 3%.
- Increased trial downloads by 8% quarterly and demo requests by 25% annually.
Marketing Supervisor | Strategic Mobility Group
December 2019 – October 2020
- Fostered relationships with vendors, clients, and partners, providing strategic insights on budgets, ROI, and strategic KPIs.
- Surpassed revenue targets by 150% for the newly launched healthcare division and played a pivotal role in acquiring its first clients.
- Directed video marketing strategy, producing content for nurture campaigns, product demos, and industry events to promote audience engagement.
- Led a cross-functional team of 5 marketers, delivering training and mentorship to support:
- Launch of a new, modern website contributing to a 20% annual growth in organic web traffic.
- 20+ marketing campaigns, trade shows and events in 2019 resulting in over $4,800,000 in revenue.
- Launch of a new, modern website contributing to a 20% annual growth in organic web traffic.
- 20+ marketing campaigns, trade shows and events in 2019 resulting in over $4,800,000 in revenue.
Marketing Team Lead | Strategic Mobility Group
July 2017 – December 2019
- Promoted within 12 months for successfully adapting to manage a team and execute 150+ marketing initiatives, while fostering strong relationships with strategic partners following the departure of a senior team member.
- Created comprehensive content and creative assets to showcase the organization’s services and unique differentiators, enhancing brand positioning and improving web engagement and download by 18%.
- Collaborated with the CMO to design a marketing strategy that enhanced revenue growth and brand awareness.
- Led content creation and pre-show marketing campaigns for 10+ industry events, exceeding annual lead generation goals by 43% and generating 5,000+ leads.
Marketing Team Lead | Strategic Mobility Group
October 2016 – July 2017
- Deployed HubSpot as the primary marketing automation tool, integrated it with Salesforce, developed a lead scoring system, and launched 5 nurture campaigns to support multiple sales channels.
- Produced thought leadership content, social media posts, email campaigns, video content, and a brand style guide utilizing expertise in Photoshop, InDesign, Illustrator, After Effects and Premiere.
- Created and launched multi-channel marketing campaigns that raised awareness increased sales by 15%.
Lead Marketing Coordinator | When In Roam
August 2015 – August 2016
- Directed the marketing initiatives for the launch of a Minimum Viable Product, boosting brand awareness, identifying audiences by building When in Roam’s customer personas and pitch deck for future investors.
- Leveraged Google AdWords to target consumers in the travel and hospitality industry, focusing ads within a 20-mile radius of major airports and popular travel destinations resulting in a 25% increase in customer acquisitions.
Other Roles
Projects.
CREATIVE BRAND BUILDER.
Skills.
DIGITAL CAMPAIGN EXPERT.
Nicholas Skoubis is a seasoned marketing professional with extensive experience in digital marketing tools and platforms, including HubSpot, Marketo, and Salesforce. He excels in developing and executing comprehensive marketing strategies, leading cross-functional teams, and driving revenue growth through innovative campaigns. His expertise spans web design, social media, event planning, and client relations, making him a versatile asset in any marketing environment.
DESIGN FOR ALL.
Nicholas Skoubis brings a wealth of experience in marketing strategy, digital tools, and team leadership to any organization. As a founder of Brandstartr LLC and a Senior Alliance Marketing Associate at ZS Associates, he has honed his skills in developing effective marketing campaigns and managing client relationships. His proficiency with tools such as HubSpot, Adobe Creative Suite, and Salesforce, combined with his strategic vision, has led to significant achievements, including a 43% increase in lead generation and exceeding revenue goals by 150% in key roles. Nicholas’s background in web design, social media management, and event planning further complements his ability to drive brand visibility and business growth.
Get In Touch
In order to get in touch with Nicholas Skoubis with a job opportunity, please email Nicholas at skoubisn@outlook.com.
Additionally, for any inquires about web design, a freelance opportunity, or a business question, please visit https://brandstartr.com or contact startr@brandstartr.com.
Lastly, you may also connect with Nicholas Skoubis on LinkedIn.